Facebook videos should be seen as tools to increase your number of page likes and the amount of likes on your content. They should also get conversation going on your page amongst your fans and followers.
To implement this tip, you can include a call to action on your video to hit the “like” button on your page. This kind of video should be the one that’s featured prominently in the “about” section. If it’s hidden away in your video library, less people are likely to see it.
To further develop your page, you can also encourage people to like the video, share it, or leave a comment. You might want to ask a question to your fans in the video, or include one in the description.
Diamond Candles, which gives lucky customers rings worth thousands of dollars with steam tower their candle purchases, posted a video showing off their merchandise. They told fans to “like if you want one” and received 1,836 likes and nearly 25,000 views.